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new media
Multimedia CD-ROM's and DVD's are a highly versatile format for delivering engaging multimedia presentations, incorporating many exciting features websites and traditional print media can not.
With the addition of video, audio, text, images, pdf downloads along with the potential for linking to the web, the impact on your target audience is so much greater. We Can take your finished film and encode it to QuickTime, Windows Media, or Real Player formats for delivery on CD-ROM, The Web or as an emailable 'Viral Mpeg'.
Ways of using New media
The following are some examples of CD based multimedia applications. How many could your company use?
Customer & Corporate Communications
> Presenting your company profile on a CD featuring video clips.
> Press pack information
> A talking brochure customers can distribute to colleagues
> Presentations for the user to navigate in their own way and pace.
Conferencing, Roadshows and Events
> Playing rolling demos.
> Interactively walk-through your last conference, roadshow or event.
> Areas of investment or achievement can be clearly visualised.
> Chairman, CEO and Director addresses can be by video, or by voiceover.
> Data can be presented dynamically in a TV newsdesk graphic style.
Colleges
> Student Recruitment
> Student Information
case study 1
Communities Scotland Seminar CD-ROM
A interactive CD-ROM produced for Communities Scotland Learning Connections in December 2004. Featuring a video of the seminar itself, the user can jump to different parts of the speaker's presentation instantly as well as launch PDF documents of the original powerpoint presentation.
case study 2
The Makars' Literary Tour CD-ROM
Supported by Edinburgh City Council and the Scottish Arts Council , The Makars' Literary Tour is an interactive CD-ROM based on the play by Moira Burgess. The production takes the form of a theatre-in-education video performance around Scotland's National Literary Memorial at Makars' Court in Edinburgh.
Supplied in a specially designed A4 teachers' Pack, the CD-ROM features video clips, audio readings, contextual essays and extensive biographical information on various 'Makars'. Users can discover all about the lives of Burns, MacDiarmid, Crichton Smith and many other posthumous legends of Scottish literature.
 
Advantages of CD-ROM
> Archiving Stills Libraries.
> CD is an easily and cheaply updateable publishing media.
> CD is cheaper to post than video.
> Video on CD does not deteriorate in quality, unlike video tape.
> Video quality on CD is constantly improving.
> CD technology dovetails into future DVD technology.
> CD is internationally acceptable and avoids the cost of region conversion
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